3 Important Prep Steps for Successful Haircare Formulation

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Agility is the new disruption in the beauty industry. Consumer expectations combined with expanding sales channels is putting the pedal to the metal on product development. Investing thought leadership into the product development prep phase will maximize your resources and success. Here are 3 important preparation steps. 

Step 1: Pick a Benchmark

Pick a benchmark leader for product comparison, whether a competitor, your own or one from Marianna’s formula portfolio. Keep in mind, the purpose of a benchmark is not to nullify innovation, rather formulation benchmarks create a physical comparable to quantify specifications for development and review.

Step 2: Develop Baseline Performance & Attributes

Identify the key attributes that a product must deliver from both a physical identity and product performance standpoint. Pay close attention to specific characteristics to help identify differences between formulations. In haircare, physical attributes often include product appearance (clear, translucent, opaque, etc.), texture and viscosity (or thickness).

Performance identifiers are vast but the most important insight needed for market success. We encourage product development teams to put themselves in the shoes of the end consumer. This exercise helps identify hair type, desired application and benefits that validate ingredient features. Spreadability, feel in hair, targeted hair type, level of hold and desired claims are common formulation attributes for haircare.

Step 3: Structure Your Testing Protocol

After collaboration with your formulators, it is important to prepare your strategy for testing and review. Half-head comparison testing, blind tests utilizing a placebo and user evaluation tend to be the most rewarding for performance testing. If your brand develops formulas fluently, it would be wise to develop a testing collaborative that extend past your office colleagues and family members. Many of our partners harness unbiased and credible feedback from local salons. Regardless of your network, be sure to arm them with a simple evaluation form.

Agility is the new disruption in the beauty industry. Consumer expectations combined with expanding sales channels is putting the pedal to the metal on product development. Investing thought leadership in the product development prep phase will maximize your resources and success.

Marianna is a leading developer and manufacturer of innovative hair and beauty products for cosmetology schools, salon professionals, specialty retailers, and brand owners. We are celebrating a legacy of 50 years built on beauty and have numerous tips, operating procedures, and philosophies to share as a result. However, one of the greatest tips we can share is a reminder to enjoy the journey. Even if it is 3 steps at a time. 

 

50 Bottles of Years On The Wall

It was just 50 years ago when a family became fascinated with the idea of growing a business in the beauty industry. Today, Marianna is a leading developer and manufacturer of innovative hair and beauty products for cosmetology schools, salon professionals, specialty retailers, and brand owners. 

Looking back through the years results in laughter as we reminisce popular hair styles, heart-warming grins as we think about lifelong friendships we’ve fostered, and above all - gratitude to customers like you.

This year we are celebrating the power of gratitude. It is a choice. It is a golden ticket. It is a manufactured skill that rewards both the giver and the receiver.  

We are grateful for your partnership and encourage you to celebrate with us.

Product Development Tips for Today's Beauty Marketplace

Product development often feels like a day at the amusement park. Excitement is in the air, distractions are all around us, and every product launch is as thrilling as a rollercoaster ride with intense highs and lows.

After nearly 50 years of product development experience in the beauty industry, we believe even the most flawless processes and strategies keep us on the edge of our seats. With a boundless marketplace and rapid consumer evolution, we’ve learned to embrace the thrill rather than attempting to stop the unstoppable. Here are two tips that impact product development success in today’s advancing market.

The Cart and The Horse
Successful products in today’s market are much more than a physical SKU, they are an addition to a buyer’s identity. Every product in today’s market needs a reason to exist. Be sure your product intent is clear and genuine. External drivers such as market competition, forecasted trends, retailer demands and brand advocacy are all perspectives to incorporate into product development strategy but it is important to keep them in the cart. Strive to keep the brand as the leading horse.

A Sense of Well-Being
The majority of haircare products being launched today are hacking into nature for a brand point of view; ranging from modest (natural-ish) to elaborate (certified). For the majority, natural branding is in the eye of the beholder. Success begins by defining standards such as “free from” claims, mildness, functional ingredients, sustainability and degree of nature hacking. These standards not only translate into the brand story, they become the axis for product development.

Marianna is a leading developer and manufacturer of innovative hair and beauty products for cosmetology schools, salon professionals, specialty retailers, and brand owners. We are days (literally days) away from celebrating a legacy of 50 years built on beauty and have numerous tips, operating procedures, and philosophies to share as a result. However, one of the greatest tips we can share is a reminder to enjoy the journey. Even if it makes you a little dizzy.

Charcoal & Haircare

One day we are rummaging through the kitchen to develop liquid beauty, the next day we are digging in the backyard.

Thanks to skincare (and the Kardashians), the haircare category continues to open arms to new ingredients that fulfill a consumers’ desire for nature hacks. Minerals such as zinc, sulfur and silica have been utilized in haircare for many years and are moving into the spotlight. Charcoal, which is technically not a mineral, also falls into this skincare crossover to haircare movement and remains a top 10 contender for naturally-derived haircare ingredients. When we selected our source for charcoal (there are hundreds) we went with somewhat of a unique form of charcoal derived from coconut shells.

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Charcoal is porous, soft, black substance made by heating in an restricted amount of air, substances containing carbon such as material from hardwood trees and coconut shells. It has been used for many years to remove organic contaminants from waste waters and in water purification systems. It is also used to adsorb or deactivate organic and as a clarifying and detoxifying agent.

Coconut Shell activated charcoal (our favorite) has a tight molecular structure, making it ideal to adsorb (molecules stick to the surface area of charcoal) fine compounds. It is 100% natural, irradiation free, allergen free, GMO free and ECOCERT and COSMOS approved.

Excess sebum and product build-up tend to be the most unwanted compounds in hair. Different hair types and care regimens determine the best frequency of use for optimal benefits of charcoal. We have developed several formulas and attest to the power of charcoal. Charcoal is a functional ingredient that consumers associate with nature and it works as good or better than traditional chelating surfactants.

Marianna is a leading developer and manufacturer of innovative hair and beauty products for cosmetology schools, salon professionals, specialty retailers, and brand owners.